That led Temeres to ruminate on the impact of coupons last year. Before now, it kind of complained about them, which only fueled the rumors.įalling profits? Declining sales figures? All due to “an increase in coupon expense resulting from increases in redemptions and the average coupon amount,” the company has repeated like a broken record in reports to investors each quarter. It’s the clearest comment about the future of coupons that the company has offered yet. “It’s the value that we give to our customers.” “We are not getting rid of the coupon,” CEO Steven Temares said flatly this week. The company has offered vague statements about the value it sees in offering coupons, but always stopped short of refuting the rumors, when all it would take is a simple statement to stop them. We’ve dispelled this “fake news” before, but Bed Bath & Beyond itself has stubbornly refused to publicly weigh in on the issue. “A Eulogy for the Bed Bath & Beyond 20% Off Coupon,” a third headline declared.
“Bed Bath And Beyond May Ditch 20% Off Coupons!” another story warned. “Will Bed, Bath & Beyond ditch coupons?” one headline asked last year. (April 2019 update: After years of unfounded rumors, Bed Bath & Beyond now acknowledges it really is starting to cut back on coupons.
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